LJ Entertainment
PROMOTing artist
Established since 2023
LJ Entertainment
about us
Welcome to LJ Entertainment, your premier destination for innovative and captivating Afro House music in Nigeria. Established with a vision to redefine the boundaries of music and entertainment, we are dedicated to nurturing talent and delivering exceptional musical experiences to audiences around the globe.
At LJ Entertainment, we believe in the transformative power of music. Our goal is to create a platform where artists can explore their creativity, push the boundaries of their craft, and reach their full potential. We are committed to promoting the rich and diverse sounds of Afro House, while also embracing other genres that resonate with our artistic vision.
LJ Entertainment is proud to work with a roster of talented artists who bring unique styles and perspectives to the music scene. From the energetic beats of Yomzy the Afrikana and the soulful melodies of Donald CR to the innovative sounds of Boy Celia and the dynamic performances of Maxima and Chimera, our artists are at the forefront of musical innovation.
We are passionate about creating unforgettable experiences for our audience. Our flagship event, Beat and Beyond Backyard Edition, showcases the best of Afro House music, featuring performances by top-tier artists like cue DJ Whizzy, Hypeman SAZ, and Solange Jay. Hosted at the iconic Chase Lounge in Victoria Island, Lagos, this event is designed to bring music lovers together in a vibrant and immersive atmosphere.
Who We Are
LJ Entertainment is more than a record label — it’s a creative ecosystem.
We exist to bridge artistry and opportunity, helping musicians and creators refine their craft while
maintaining creative independence.
Founded under the Smartfix Group of Companies, LJ Entertainment works alongside Dark
Room, Adadire, and Therion X, merging fashion, film, and technology into one creative network.
We manage, promote, and distribute music; we connect brands and talent; and we ensure that
every artist we represent grows sustainably — both creatively and financially.
Mission
To nurture and elevate diverse musical talent by providing a creative, innovative, and empowering platform that promotes Afro House and other expressive genres. We are committed to delivering unforgettable music experiences that connect cultures, inspire audiences, and amplify the voices of rising and established artists.
Vision
To become Africa’s most influential creative management powerhouse — nurturing originality,
inspiring collaboration, and redefining the global narrative of African sound and artistry.
Our Team
- Management – Overseeing talent development, label operations, and strategy.
- A&R Department – Scouting and nurturing musical potential.
- Creative Services – Offering styling, songwriting, direction, and digital arts.
- Media & Partnerships – Handling PR, communications, and investor relations.
Core Values
- Creativity: We encourage artists to explore, experiment, and express their unique musical identities.
- Innovation: We continuously push boundaries to introduce fresh sounds, modern production techniques, and dynamic performances.
- Excellence: We are committed to delivering world-class artistry, events, and audience experiences.
- Integrity: We build trust through transparency, fairness, and respect in all our dealings—with artists, audiences, and partners.
- Talent Development: We prioritize nurturing talent by offering support, guidance, and opportunities for growth.
- Cultural Pride: We celebrate and promote the richness of African rhythms, especially Afro House, as a powerful global cultural force.
- Community & Connection: We create safe, vibrant spaces—both physical and digital—where music lovers can connect, interact, and feel inspired.
- Collaboration: We value teamwork and partnerships that expand creative horizons and elevate the entertainment ecosystem.
Join Us
Whether you’re an artist looking for a platform to showcase your talent or a music lover seeking unforgettable experiences, LJ Entertainment is the place for you. Join us on our journey as we continue to push the boundaries of music and create a lasting impact on the global music scene
Our Services
At LJ Entertainment, we offer a comprehensive range of services to support our artists and enhance their careers. These include:
- Artist Management: Providing professional guidance and support to help our artists navigate the music industry and achieve their career goals.
- Event Management: Organizing and promoting high-quality music events that showcase the talents of our artists and provide memorable experiences for our audiences.
- Music Production: Offering state-of-the-art recording facilities and expert production services to bring our artists’ creative visions to life.
- Digital Marketing: Utilizing cutting-edge digital strategies to promote our artists and their music across various online platforms.
Our Impact & Community
LJ Entertainment supports grassroots talent through training, mentorship, and collaborations
across Nigeria and West Africa.
By working hand-in-hand with Tiarion X (NGO), we are creating a structure that helps emerging
creatives access resources, profit-sharing systems, and international exposure
Talent Discovery & Scouting
We actively search for fresh voices within local communities, grassroots events, and underground music spaces.
LJ Entertainment identifies raw talent early and provides opportunities they may not otherwise access.
Mentorship & Artist Development
We offer guidance and resources to help emerging artists refine their craft, including:
Vocal and performance coaching
Production and sound engineering support
Branding and stage identity development
Guidance on navigating the music business
This ensures new artists build confidence and professional competence.
Affordable Studio Access
LJ provides subsidized or free studio time for underground creatives, giving them access to high-quality production tools without financial barriers.
Performance Platforms & Exposure
Through events like Beat and Beyond Backyard Edition, we create opportunities for underground artists to perform alongside established names.
This helps them gain:
Visibility
New audiences
Professional stage experience
Media and social coverage
Distribution & Promotion Support
LJ Entertainment assists emerging artists with:
Digital distribution
Social media promotion
Playlist pitching
Content creation support
This increases their reach and eliminates common barriers to entering the industry.
Collaborative Projects
We encourage collaborations between rising and established artists within our roster. This helps underground creatives learn, experiment, and grow through shared creative experiences.
Community Workshops & Creative Clinics
We host periodic educational sessions focused on:
Music production
Sound design
Stage performance
Branding & marketing
Music distribution and rights management
These empower artists with the knowledge needed to sustain long-term careers.
Our Commitment
We are committed to fostering a supportive and collaborative environment where artists can thrive. Our team of experienced professionals works tirelessly to ensure that our artists receive the resources, opportunities, and exposure they need to succeed in the competitive music industry.
Affiliated Brands:
Smartfix Group of Companies – Parent entity and operational backbone.
- Dark Room – Content and visual production studio.
- Ada adire – Fashion and creative expression brand.
- Tiarion X – Technology-driven creative networking platform.